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The Kryptonics Brand Ambassador team, spreading the stoke around the world. 

Brand Ambassadors



Hackett is recognized as one of skateboarding’s greatest all-around skateboarders. He is best known for his pool riding, and for originating his patented “Hackett Slash” maneuver. In 2003 he was chosen by Juice magazine as one of the 50 Most Influential Skateboarders in the World. Hackett also excels in ditch riding, slalom racing, downhill racing and now at over fifty years of age is still skateboarding at a world class level.

Hackett first rode Kryptonics Star Trac wheels in the mid-1970s, having been attracted to the wheels for their ability to handle the various terrains and disciplines he rode.

When asked how he feels about being named the first Kryptonics Wheels Brand Ambassador, Hackett commented, “I’m SO Stoked to be chosen as Kryptonics Wheels first brand Ambassador! I feel like Johnny Appleseed- spreading goodness throughout the land!”



Kent Lingeveldt

Highly respected South African skateboarder /longboarder, Kent Lingeveldt , 33, is a skateboarder, photographer and the owner of Cape Town skateboard company, Alpha Longboards. Kent started as a street skater, at the age of 14. In 1999, he entered the world of downhill longboard racing, taking part in the first Red Bull Downhill Extreme in Cape Town down the infamous “Glen Road”. From 2004 to 2006, he competed at races in Europe and South America and in 2009. He returned to racing in 2011, after a two-year break and still races locally and abroad when the time allows.

Kent regularly does informal work with local kids in and around the poorer communities in Cape Town and together with an older generation of longboarders he works to nurture skateboarding as a life-skill for kids that opens up their minds to a world of an extended skate family worldwide.”



Rob Ashby

Skateboarder, slalom racer, race organizer and Secretary of the UK Slalom Skateboarding Association. When not skateboarding he is a Commercial Contracts Manager in the Civil Service. 

Rob started skateboarding in late 1975, when a friend gave him an old Roller Derby Mustang skateboard. Back in the day he skated a bit of everything, freestyle, long jump, high jump a bit of slalom, eventually gravitating towards skate parks and vert with a bit of freestyle and slalom thrown in for good measure. After dabbling is slalom throughout his skating career, Rob began skating slalom seriously again in 2006 and in 2008 and entered a few European races and has never looked back. 

Rob is involved in the Long Live Southbank movement and was one of the many that recently skated from Southbank to Lambeth Town Hall in Brixton to deliver over 26,000 individual planning objections.


Pelle racing in Paris.jpg

Pelle Plast

Kryptonics Star*Trac Wheels is stoked to announce that Pelle Plast has been named as our Swedish Brand Ambassador. Pelle a lifelong Kryptonics fan is well known throughout the skateboarding world as a highly ranked Masters Division Slalom racer, in fact he is currently ranked 6th in the International Slalom Skateboarding Association latest rankings. Besides being a top notch racer, Pelle is also known for his outrageous racing outfits. 

Pelle began skateboarding in 1978 on a plastic GT. Pelle’s first experience with Kryptonics came when a wealthy family friend let him ride an Alva skateboard that was setup with red 78A Kryptonics. He remembers it feeling like he was flying. From that moment on, Pelle dreamed of owning Kryptonics wheels. Finally in 1980, Pelle scored a set of blue Krytonics, and then a short time later he acquired his dream wheels, Kryptonics C-65mm reds.

When asked about being named Kryptonics Swedish Brand Ambassador, Pelle commented,  “Kryptonics Star*Trac  wheels have been a part of my life for a long time, bringing me so much fun over the years,  and now to be an Ambassador for Kryptonics is absolutely the biggest thing ever in my skateboarding life”. 


Cindy Whitehead

Legendary 1970's vert skater Cindy Whitehead has been named Kryptonics First Female Brand Ambassador. Whitehead is a skateboarder, Sports Stylist and the founder and owner of the skateboard brand “Girl is NOT a 4 Letter Word”

 Cindy was a pioneer skater in the male dominated profession of professional vert skateboarding during the 70's, and became one of the top ranked professional female pool and half-pipe skateboarders. She still holds the distinction of being the only female to be featured in the centerfold and a two-page article in a skateboarding magazine. Cindy was also the first female skateboarder to be sponsored by Puma.  

 Since her retirement from competitive skateboarding, Cindy has worked as a fashion stylist for the past 25 years specializing in sports, with companies like Gatorade, Nike, the NBA, and athletes such as Tiger Woods, Michelle Kwan, Kobe Bryant, Drew Brees, Maria Sharapova, and Mia Hamm. She is also coined the term "Sports Stylist".